Learn to set variables for WhatsApp messages and reminders

What are variables?

Variables are placeholders for values that you want to use in your messages and reminders. They allow you to create dynamic content that can be reused across multiple messages and reminders. For instance, if you need to reference the time when an event starts, you can use the {{HH}} variable to reference it, and the system will automatically replace it with the current time.

How to set variables

To set variables, when you create a message or a template, you can use some keywords surrounded by double curly braces.

List of variables

• {{HH}}: Hour in 12-hour format (00-23) with its corresponding AM or PM (e.g. 2:00PM)
• {{hh}}: Hour in 24-hour format (01-12) (e.g. 14:00)
• {{MM/DD/YYYY}}: Month/Day/Year (e.g. 01/15/2025)
• {{DD/MM/YYYY}}: Day/Month/Year (e.g. 15/01/2025)
• {{MM/DD}}: Month/Day (e.g. 01/15)
• {{DD/MM}}: Day/Month (e.g. 15/01)
• {{DD}}: Day in English language (e.g. Monday)
• {{event_title}}: Title of the event when you schedule a message either from WA Reminders or from Google Calendar (e.g. 'Meeting with John')